No, not the 7 deadly sins
even though I think a couple of them would fit
into the topic today
There is another set of sins
which is rapidly growing
in the world today
The Six Sins of Greenwashing
First of all
What is Greenwashing?
even though I think a couple of them would fit
into the topic today
There is another set of sins
which is rapidly growing
in the world today
The Six Sins of Greenwashing
First of all
What is Greenwashing?
Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.
In other words...a company lies or stretches the truth
playing on the vulnerability
of the consumer
trying to do the right thing
playing on the vulnerability
of the consumer
trying to do the right thing
Greenwashing and why it is a problem
In 2007 Terra Choice released a report
uncovering the six sins of "green" marketing
99% of the over 1,000 common household products randomly reviewed
were found guilty of greenwashing.
Did you hear that?
99%
Find out who has been naughty
who has been nice
Sin of Irrelevance
Products claiming to be CFC-free, even though CFC's were banned 20 years ago
Sin of Fibbing
Sin of Lesser of Two Evils
Organic cigarettes or "environmentally friendly" pesticides
Get Informed
Get Involved
uncovering the six sins of "green" marketing
99% of the over 1,000 common household products randomly reviewed
were found guilty of greenwashing.
Did you hear that?
99%
Find out who has been naughty
who has been nice
Sin of the Hidden Trade-Off
"Energy-efficient" electronics that contain hazardous materials
Sin of No Proof
Shampoos claiming to be "certified organic" but with no verifiable certification
Sin of Vagueness
"Energy-efficient" electronics that contain hazardous materials
Sin of No Proof
Shampoos claiming to be "certified organic" but with no verifiable certification
Products claiming to be 100% Natural when many naturally-ocurring substances are hazardous, such as arsenic and formaldehyde
Sin of Irrelevance
Products claiming to be CFC-free, even though CFC's were banned 20 years ago
Sin of Fibbing
Products falsely claiming to be certified by an internationally recognized environmental standard like EcoLogo, Energy Star, or Green Seal
Sin of Lesser of Two Evils
Organic cigarettes or "environmentally friendly" pesticides
Get Informed
Get Involved
Stop the Greenwashing
4 comments:
its a really big problem, you're right, so many comapnies these days making green claims that just can't be backed up.
I found your blog via Best green Blogs.
This is an excellent post, really eye opening. They really have no shame!
Crafty Green...thanks for stopping by..hope to see you again in the near future
Stuart..thanks for stopping by and I am humbled by your words.
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